Kodak Launches Online Promotion to Bring Power to the Printers

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User Generated Content to Help Make Expensive Ink a Thing of the Past

(Press Release)
Monday, November 5, 2007

Eastman Kodak Company today announced the launch of the "Pricey Ink Stinks" contest, an online promotion located at http://www.brickfish.com/Lifestyles/KodakPrinter and powered by Brickfish that invites entrants to creatively express their frustration with expensive ink cartridges by submitting clever ideas for repurposing old printers. The most creative entries will earn three winners a KODAK EASYSHARE 5300 All-in-One (AiO) Printer.

"Our goal is to encourage a revolution against sky-high ink prices, and this contest is a great way to unite people in a common cause," said Michael Mayfield, online marketing manager for Kodak's Inkjet Systems Division. "This fun and creative promotion not only highlights how Kodak's EasyShare AiO printers enable people to spend much less on ink, it also encourages them to be creative in how they use the printers that are just too expensive to use."

The inspiration for the promotion came from the fact that, with KODAK AiO ink cartridges, people can save up to 50 percent on everything they print compared to similar consumer inkjet printers. Entrants in the "Pricey Ink Stinks" contest are asked to submit a photo, drawing, video or blog of how they would creatively repurpose their old printer if they won the KODAK EASYSHARE AiO Printer. Three grand prize winners -- one each for best blog, best image, and best video -- will be hand-selected by Kodak from the top 20 highest-scoring entries for each media type.

The contest is powered by online marketing platform Brickfish. According to Mayfield, the Brickfish marketing platform creates a uniquely interactive vehicle through the use of User-Generated Content (UGC). The Brickfish platform allows users to review and comment on entries and to share their favorites through email, Instant Messaging and hundreds of Internet sites, increasing the number of people introduced to KODAK Printers.

"UGC drives a peer-to-peer marketing approach that will increase brand awareness and involvement for Kodak's movement against expensive ink," said Shahi Ghanem, CEO of Brickfish. "The 'Pricey Ink Stinks' promotion is a great way to get consumers directly involved in promoting Kodak's EasyShare AiO printers. This level of brand engagement is crucial to building brand loyalty in such a competitive space."

The "Pricey Ink Stinks" contest ends November 23.

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customer's worldwide using KODAK Solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK Technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE:EK) is available at http://www.kodak.com/

About Brickfish
Brickfish™, the online marketing platform, has created a revolutionary new approach to online marketing that leverages the power of User Generated Content and social media to connect brands with consumers. Brands and agencies use our patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is shared from consumer to consumer via email, IM, and hundreds of social media sites such as MySpace, Facebook, YouTube, and more. Campaign participants are rewarded for creating, voting, reviewing and sharing content, resulting in high-quality brand engagement. The Brickfish platform then tracks consumer interactions with this content and provides detailed analytics on campaign reach, performance and demographics. This results in a powerful viral marketing approach that has proven to be 5 to 10 times more effective than traditional online marketing methods such as display ads or search optimization.