PaperSpecs Announces Free Webinar to Aid Green Designers and Print Buyers to App

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(Press Release)
Thursday, November 29, 2007

PaperSpecs has long been an advocate of sustainability and last spring announced an enhanced online Recycled Papers service. In May, the company conducted a webinar dedicated to introducing and explaining basic terms and concepts associated with sustainability. Today, PaperSpecs announced their next webinar, titled "Sustainability -- Hands On," will be conducted on December 13th at 2:00 pm EST/11:00 am PST. The webinar will advise print buyers and designers on how to design for sustainability and position themselves to catch the green wave. To attend the FREE webinar, prospective attendees can register at www.paperspecs.com/webinar/handson.htm. 

Webinar Details
The webinar, titled "Sustainability -- Hands On" will be conducted on December 13th at 2:00 pm EST/11:00 am PST and will feature guest speaker Brian Dougherty. The topics covered in this webinar will address some simple, doable changes in design and print projects that can help save the earth, such as:

    * Is it more sustainable to use PCW or FSC-certified paper?
    * Tips on sustainability beyond your choice of paper.
    * How to utilize a simple sustainability matrix in your day-to-day paper specifications.
    * How to visualize a new "backwards" approach to your design and print projects.
    * How to add clarity and innovation to print project with a mindful look at paper, printing and binding.

To attend the webinar, prospective attendees can register at www.paperspecs.com/webinar/handson.htm. 

PaperSpecs Quote
"Even though sustainability receives substantial media coverage, there still lingers confusion on how to implement a successful program that impacts business today and tomorrow," notes PaperSpecs founder Sabine Lenz. "Many believe sustainability must start with the print buyer,s demand for suppliers, to meet predetermined and chronicled criteria. This webinar aims to help designers and print buyers better understand how to develop criteria and demand compliance, while being prepared to design green." 

Guest Speaker: Brian Dougherty, Celery Design
Brian Dougherty, a respected leader in green design, is a founding partner at Celery Design Collaborative in Berkeley, California. This small studio has been doing cutting-edge green design and brand strategy work for a wide variety of green businesses and major corporations such as HP, eBay and Mattel. Celery was named to I.D. Magazine's 2007 ID40 list of influential designers, and has been recognized with AIGA,s Environmental Leadership Award. Brian is the author of the forthcoming book, Green Graphic Design from Allworth Press and a frequent lecturer on the ecological innovation in communications design.

Webinar Sponsor: Finch Paper
Sponsoring this webinar is Finch Paper, who has just published a new report on its "hands-on" commitment to environmental protection. The report, printed quite fittingly on its newest, "greenest" uncoated text and cover paper, details how Finch Paper takes proactive responsibility for environmental protection while operating a fully integrated pulp and paper manufacturing facility. The study, titled "Responsibilit-e," shows how Finch Paper, unlike other paper manufacturers that purchase processed pulp to make their products, sustainably manages vast working forests across New York,s famed Adirondack Region, and converts wood chips to pulp and pulp to paper at one single Upstate New York manufacturing facility. "Responsibilit-e" and other great Finch Paper promotional samples can be ordered by contacting emurray@finchpaper.com, or by calling Finch Paper toll-free at (800) 833-9983.

About Finch Paper
Finch Paper manufactures more than 250,000 tons per year of premium uncoated Finch Fine text & cover, Finch Fine Recycled FSC text and cover, Finch Opaque and Finch Digital papers. Finch Papers are known for their outstanding brightness, smoothness and print reproduction. The company is also widely regarded for its customer service and its extensive stocking program with more than 500 different items available for immediate shipment coast-to-coast. Finch Paper is available through Finch Paper merchants across the country. To locate the merchant, please visit the "Find A Merchant" directory at www.finchpaper.com, or call Finch Customer Service toll-free at (800) 833-9983.

About PaperSpecs
Paper professionals worldwide struggle to stay current with new papers and paper trends. This inspired founder Sabine Lenz to create PaperSpecs, the first independent and comprehensive web-based online database specifically designed to help designers and print buyers make the best paper choice for their projects. PaperSpecs currently features more than 4,200 papers from over 70 mills. The website also offers tips on paper buying. An online catalog allows members to order the latest swatchbooks and mill promotions, and assists in assembling samples for client projects. PaperSpecs also distributes a free weekly newsletter to aid subscribers in gaining valuable insight in paper specifying and print buying issues. To become a member or to get a free tour of the database, go to www.paperspecs.com.