I guess that I've drunk the Kool-Aid. Where I work we are constantly challenged to find ways to be more efficient, to be creative and to save money. Color management that works consistently is the last big holy grail. Accurate proofs that can be matched on press means quicker make-readies, less waste and more available press time. The companies that are dying a slow death don't get that. Those that do will still be around when the dust settles. There will be less of us, but maybe a little more money for everyone without the guys that are giving work away just to postpone the inevitable. You gotta be smart and there are a lot of dumb printers who still think they can do it the same old way. You can't do that anymore. You have to invest and in order to save money you have to spend some. I did the annual ROI on what the savings would be if we cut 10 minutes off of every make-ready. It's HUGE.
- Just my two cents.
- Just my two cents.