How does your company promote & advertise itself? (part 2) November 02, 2011, 02:16:27 PM This has been discussed before but it's time for a fresh thread. Had a lengthy meeting with my company's owner today and he wants to try some new avenues of getting the word out on all the services we offer. It seems as if most of our existing customer base isn't aware of all we offer (eg: "Oh, I didn't know you guys did that" when a CSR mentions our ability to make banners & signage)The dreaded f-word came up in the meeting and I managed to discourage that idea, for now. I mentioned LinkedIn and will check it out - anyone using it at their company and has it provided any benefit whatsoever? Are there any other online tools out there that have helped to promote your company?We are going to start doing email blasts once a month to existing customers. Thinking about targeting certain groups (eg: medical offices) and sending out direct mail to try to get them to our site to sign up for monthly email updates.We print apparel now so I suggested making some very unique & flashy company promo shirts for us to wear to special events or whatever. Kind of like walking billboards.How is your company acquiring new customers? Does your website offer anything special that your customers seem to use & like? (eg: web to print) Are we really all doomed?